Business Analysis

In very basic terms, business analysis is the application of a range of disciplines to determine business needs and develop solutions to business problems.

Business analysts elicit, analyze, communicate and validate improvements, changes and requirements for business processes, policies and information systems. The business analyst understands the relationship between business problems and opportunities and recommends changes that enable an organization to achieve its goals.

Complex, Pragmatic Thinking and Advanced Communications

The full discipline and use of business analysis involves very complex, pragmatic thinking and advanced communications in order to solve business problems and take advantage of opportunities by helping business people design processes, structures, and technology to support and enhance their work. Loblolly believes that business analysis is not simply the collection and documentation of software application requirements. In many cases, the solution to the business problem does not require any technology modifications; it requires changes to work processes.

At Loblolly, our business analysts combine business insight, analytical expertise and communication skills with technical knowledge. By combining these skills we bring value to organizations by understanding true business opportunities, making realistic recommendations that will improve the organization and facilitating the successful implementation of these solutions. Effective Business analysis is crucial to successful problem identification and project delivery.


Loblolly was contracted to analyze and create an operational business and technical system to create a centralized, secure, confidential registry to capture data from health providers electronically. The data is sent from a variety of sources including private health-care providers, public health clinics; Medicaid claims administrators, the Bureau of Vital Statistics (VSU), and Women, Infants and Children (WIC) clinics. Loblolly analyzed the Federal requirements laid out by the American Recovery and Reinvestment Act (ARRA) and the Centers for Medicare & Medicaid Services (CMS) for Electronic Health Record (EHR) Meaningful Use, in addition to the state agency processes and technical systems to establish the requirements for multiple stages of the incentive program. At the project’s inception, the goal was to have 20 participating providers within the first five months; the actual number of 200 participating providers at the end of the first five months far exceeded all expectations. Of the 20 states actively engaged in this program, Texas has been, by far, the most successful and was recognized as a leader in this area by the CDC at a recent conference in Atlanta.